More people than ever ask ChatGPT, Google’s AI Overviews, and other AI tools for recommendations. But those tools can only recommend businesses with websites they can read and understand, and plenty of small-business websites fail that test.
My own site failed it, too. It looked fine to people, but search engines and AI crawlers saw a nearly blank page. Fixing it taught me exactly what to look for.
I turned what I learned into the Findability Audit, a website audit for Google and AI search that shows you what’s working, what isn’t, and exactly what to fix.
What the audit checks
- Visibility: whether search engines and AI tools can read your pages
- Clarity: whether every page says plainly who you are, what you do, where, and for whom
- Structure: headings, page titles, meta descriptions, and internal links
- Trust signals: reviews, credentials, and consistent business details across the web
- Behind-the-scenes labels: the structured data that helps Google and AI tools understand your business
What every package includes
- A plain-English report of what’s working and what isn’t
- A prioritized fix list, with easiest wins first
- A walkthrough call to go over everything
Three ways to work together
Audit only. I find what’s keeping Google and AI tools from understanding your site and hand you a prioritized fix list. You or your web person make the changes.
Audit and new copy. Everything in the audit, plus rewritten copy for your key pages.
Audit, copy, and fixes. I handle it all, from the audit to the rewrites to putting the changes in place on your site.
Not sure which fits? Tell me about your site, and I’ll recommend one.
How it works
- You fill out a short intake form about your business and site.
- I audit your site.
- We walk through the findings together.
- I deliver your report and fix list, plus any rewrites or fixes your package includes.
FAQ
What is AI search optimization? AI search optimization means making your website easy for AI tools like ChatGPT and Google’s AI Overviews to read, understand, and cite. Much of it overlaps with good SEO: clear writing, solid structure, and accurate information.
What’s the difference between SEO and AI search optimization? SEO and AI search optimization share the same foundation but aim at different results. SEO helps your pages rank in Google’s list of links. AI search optimization helps AI tools understand your business well enough to summarize, cite, or recommend it in their answers.
Do I need a new website? No, you usually don’t need a new website to show up in AI search. Most fixes happen in your existing copy and settings. If your platform blocks search engines, I’ll tell you and explain your options.
Who is the website audit for? The website audit for Google and AI search is for small businesses and service providers that want more customers to find them online, especially in home services, construction, real estate, and professional services.
How long does the website audit take? The website audit takes about a month from intake to final delivery.
